Service

Define your brand strategy before going to market

I help you build the foundations of your business: positioning, identity, and tone of voice. Everything you need for your brand to connect.

From €449

I want to define my brand
The problem

Many businesses start without a clear identity

You open a business, create a website, post on social media… but without a strategy behind it. The result: messages that don’t connect, an image that doesn’t represent you, and customers who don’t understand what makes you different.

Brand strategy is the step before everything else. Without it, marketing is just noise.

New businesses

If you’re opening a hair salon, a restaurant, an online store, or any business, you need to define who you are before communicating.

I help you with: Name, positioning, colours, tone of voice, channels…

Businesses needing repositioning

Your business works, but you feel that your image no longer represents you or that you’re not conveying what you really are.

I help you with: Brand audit, new value proposition, identity refresh
The service

We build your brand foundations together

I guide you through the entire strategic definition process. And if you need design or development, I have trusted collaborators.

What we define

  • PositioningWhat makes you different and why choose you
  • Target audienceWho you’re targeting and how to speak to them
  • Tone of voiceYour brand’s personality
  • Visual identityColours, typography, graphic style

What’s included

  • Analysis and briefing session
  • Competitor study
  • Positioning proposal
  • Buyer persona definition
  • Tone and key messages guide
  • Visual identity recommendations
  • Recommended channel plan
My approach

Strategy with a digital marketing vision

I’m not a traditional branding agency. My approach is practical: defining your brand while already thinking about how you’ll communicate it on social media, your website, and advertising. Everything connected from the start.

Frequently asked questions

Clear your doubts

What is a brand strategy?
A brand strategy is the plan that defines who you are as a business, what makes you different, who your target audience is, and how you will communicate. It includes your positioning, tone of voice, visual identity, and the channels where you will be present. It is the step before any marketing action.
Why do I need a brand strategy if I’m just starting out?
Precisely because you’re starting out. Defining your brand before creating your website, social media, or advertising saves you time and money. You avoid inconsistent messages, an image that doesn’t represent you, and having to redo everything later.
What does the brand strategy service include?
It includes analysis and briefing session, competitor study, positioning proposal, buyer persona definition, tone and key messages guide, visual identity recommendations, and recommended channel plan.
Do you also design the logo and visual identity?
My service focuses on strategy: defining what your brand should convey. For logo design and complete visual identity, I work with trusted collaborators who can execute the strategic recommendations.
How much does it cost and how long does it take?
The brand strategy service starts from €449. The time depends on the complexity of the project, but normally within 2 to 4 weeks you have the strategy defined and ready to implement.

Ready to define your brand?

Tell me about your project and let’s see together how to build a brand that connects with your audience. No commitment.


or if you prefer Schedule a video call