Service

Define your brand strategy before going to market

I help you build the foundations of your business: positioning, identity and tone of voice. Everything you need for your brand to connect.

Define my brand
The problem

Many businesses start without a clear identity

You open a business, create a website, post on social media... but without a strategy behind it. The result: messages that don't connect, an image that doesn't represent you, and clients who don't understand what makes you different.

Brand strategy is the step before everything else. Without it, marketing is noise.

Businesses just starting

If you're opening a hair salon, a restaurant, an online shop or any business, you need to define who you are before you communicate.

I help with: Name, positioning, colours, tone of voice, channels...

Businesses that need repositioning

Your business works, but you feel your image no longer represents you or doesn't convey what you really are.

I help with: Brand audit, new value proposition, identity refresh
The service

Let's build the foundations of your brand together

I guide you through the entire strategic definition process. And if you need design or development, I have trusted collaborators.

What we define

  • PositioningWhat makes you different and why choose you
  • Target audienceWho you're targeting and how to speak to them
  • Tone of voiceYour brand's personality
  • Visual identityColours, typography, graphic style

What's included

  • Analysis and briefing session
  • Competitor study
  • Positioning proposal
  • Buyer persona definition
  • Tone of voice and key messages guide
  • Visual identity recommendations
  • Recommended channel plan
My approach

Strategy with a digital marketing perspective

I'm not a traditional branding agency. My approach is practical: defining your brand while already thinking about how you'll communicate it on social media, your website and in advertising. Everything connected from the start.

Frequently asked questions

Clear your doubts

What is a brand strategy?
A brand strategy is the plan that defines who you are as a business, what makes you different, who you're targeting and how you'll communicate. It includes your positioning, tone of voice, visual identity and the channels where you'll be present. It's the step before any marketing action.
Why do I need a brand strategy if I'm just starting out?
Precisely because you're starting. Defining your brand before creating your website, social media or advertising saves you time and money. You avoid incoherent messages, an image that doesn't represent you, and having to redo everything later.
What does the brand strategy service include?
It includes an analysis and briefing session, competitor study, positioning proposal, buyer persona definition, tone of voice and key messages guide, visual identity recommendations and recommended channel plan.
Do you also design the logo and visual identity?
My service focuses on the strategy: defining what your brand should convey. For the logo design and complete visual identity, I work with trusted collaborators who can execute the strategic recommendations.
How much does it cost and how long does it take?
The timeline depends on project complexity, usually 2 to 4 weeks. Pricing adapts to each case.

Shall we start defining your brand?

Tell me about your project and let's see together how to build a brand that connects with your audience.

Message me on WhatsApp
or if you prefer

Schedule a video call